Podcast came about with the internet. With podcast journalist could get news to their consumers quickly. Podcast give the consumer time to listen to the journalist outside of regular broadcast news or newspaper articles. They allow us to put out more information that may not have been covered in the allotted time given to broadcast journalist. Podcast can also be live, which is an advantage to us because news can be reported as it happens, updates can been done in a very timely matter. Podcast can also help you interact with your listeners and get them comfortable with seeing the journalist and give you feedback. Podcast for new journalist, may even get them used to being recorded if they have not done so before. Podcast can also make your consumers feel as if they are getting to know you better.